As the inspiration behind the Swissmar “Biel/Bienne” fondue, the Swiss city of Biel/Bienne is rich in Swiss heritage, innovation and quality craftsmanship. Known as the heart of the Swiss watch-making industry, this scenic and historical city thrives on highly-specialized precision manufacturing and is the home of the most prestigious luxury watches in the world. The city of Biel/Bienne lies at the foot of the first mountain range of the Jura Mountains. It is located on the language boundary and is bilingual throughout. Biel is the German name for the town and Bienne its French counterpart, but it is often referred to in both languages simultaneously.